CUSTOMER STORY
Eventbrite Rapidly Scaled People Analytics With Visier
Before using Visier, Eventbrite faced challenges with fragmented and inconsistent data across multiple platforms making reliable insights difficult. Needing to scale fast with a small staff, they opted to buy Visier rather than build an in-house solution. Visier's scalability, benchmarking capabilities, and strong user experience provided quick, reliable insights and empowered Eventbrite to make data-informed decisions.
INDUSTRY
Technology
HEADQUARTERS
San Francisco, California
EMPLOYEES
1,000
VISIER PEOPLE® SOLUTIONS:
- Organization
- Talent Essentials
- Standardized Occupations
- Benchmarks
- Talent Acquisition
- Vee for Partners
Eventbrite is the world’s largest self-service ticketing platform, hosting a vibrant collection of live experiences to fuel people’s passions and enrich their lives. As of 2023, Eventbrite has supported over 5M events in nearly 180 countries.
With Visier’s people analytics solutions, Eventbrite has:
Uncovered a need for upskilling newly hired people leaders to increase overall manager effectiveness
Optimized recruitment strategies to bring in only the talent they needed
Enhanced corporate communications with data storytelling visuals
Why Eventbrite chose Visier
Allison Capra, Senior Director of People Systems and People Operations, explains what she was looking for in a people analytics solution partner, and why Visier fit the bill.
THE CHALLENGE
Eventbrite addressed data discrepancies and inconsistencies prior to turning to Visier for accurate HR insights
Before implementing Visier, the Eventbrite team struggled with inconsistent and fragmented HR data spread across multiple platforms like Workday, PowerBI, and Tableau. These tools weren't integrated or consistently used, leading to difficulties in generating accurate and reliable reports. The discrepancies in reported numbers exposed the limitations of their existing analytics platform and underscored the urgent need for a more robust solution.
When Allison Capra, Senior Director of People Systems and People Operations, joined Eventbrite two years ago, she quickly recognized these challenges. The outdated system couldn't provide timely insights, prompting the search for a new people analytics tool. They chose to buy rather than build an in-house solution because the company needed to rapidly scale to meet their business objectives. Given Eventbrite's smaller size, developing a custom solution would have required significant resources and time—luxuries they didn't have. They chose Visier for its quick implementation, strong benchmarking capabilities, and scalability without needing deep internal expertise.
"Visier blew us away. Visier stood out to us. The user experience was excellent, and that's what matters most to us."
Allison Capra Senior Director of People Systems and People Operations
"Once we showed what Visier was capable of and the resources we would need to run Visier internally, it helped us sell Visier."
"For instance, one question I've been frequently asked in my past career, which I haven't been able to answer before Visier, is, how are we benchmarked against our peers? Visier allows us to do that. If I were building internally, I would not have the capability to say our turnover analysis compared to our peers looks great and Visier gives me that capability.”
Allison Capra
Senior Director of People Systems and People Operations
THE SOLUTION
Unified people data insights revealed unforeseen trends in turnover and recruitment
Eventbrite chose Visier to tackle its HR data challenges, impressed by the platform’s reliable and actionable insights. Capra was particularly struck by how Visier’s user-friendly interface made complex data accessible and understandable, enabling swift adoption across the company without the need for extensive training.
Visier's ability to unify disparate data sources quickly resolved inconsistencies in Eventbrite’s analytics. This led to more accurate reporting and provided leaders with the insights needed for informed decision-making. For instance, Visier uncovered unexpected trends in employee turnover and leadership tenure, prompting targeted interventions like enhanced training and refined recruitment strategies.
Moreover, Visier empowered Eventbrite’s HR team to operate more independently, reducing their reliance on technical support. This newfound autonomy allowed for quicker decision-making and more agile responses to challenges, ultimately driving better business outcomes.
"Vee can solve questions we didn't even know we wanted to ask. It starts with us thinking we're addressing a problem, and then Vee may provide a completely different solution. I'm excited for Vee's capabilities to guide us to answers we might not even know we're seeking."
Allison Capra Senior Director of People System and People Operations
THE OUTCOME
Using Visier to upskill leaders, optimize recruiting, and empower data-driven decisions across the organization
Elevating manager effectiveness in new hires
One of the most impactful insights the Eventbrite HR team gained was related to the tenure and development of people leaders. Through a simple visual chart in Visier, they identified that many leaders were relatively new and lacked sufficient training in essential areas such as performance management. This prompted the company to focus on upskilling these leaders, ensuring they were better equipped to manage their teams.
Transforming boardroom presentations with visual insights
Visier’s capabilities have expanded Eventbrite’s data analysis beyond HR, integrating business metrics for a more comprehensive view that drives better decision-making.
Capra highlighted how Visier’s intuitive interface has democratized data access within the company. Now, leaders like the chief people officer can independently explore and interpret data, reducing the need for specialized analysts. Vee has become crucial for uncovering unexpected insights and sparking deeper analysis.
Incorporating Visier’s data visuals into board presentations has been transformative. As she explains, “We used to rely on wordy slides, but now, visually presenting Visier data has allowed us to tell a more compelling and dynamic story.”
Visualizing current leveling led to optimized recruitment strategies
Another critical insight involved correcting assumptions about organizational leveling. By visualizing this data, they quickly recognized the discrepancy and adjusted their recruiting strategies accordingly. This optimized their hiring process and ensured that they were bringing in talent at the appropriate levels, aligning more closely with the organization’s actual needs.
Visier solutions used by Eventbrite
Visier People® Organization
With core HR metrics, Organization starts you on your analytic journey answering questions around headcount, employee starts, and demographics, and how you compare to Visier Benchmarks.
Visier People® Benchmarks
Visier Benchmarks complement government-published measures such as those from the US Equal Employment Opportunity Commission and US Bureau of Labor Statistics—also included with Visier— adding even more relevant context and timeliness.
Visier People® Talent Essentials
See where employees are moving and make better decisions to develop a happy, productive workforce.
Visier People® Talent Acquisition
Connect recruiting data with employee outcomes so you can refine and define recruitment processes, programs, and results.
Vee
The trusted generative AI assistant for people insights. Ask any people-related questions and get an instant answer.
About Visier
Visier is the recognized global leader in people analytics, workforce and compensation planning, embedded solutions, and GenAI for people answers. At the core of Visier’s innovations is a simple premise: People impact is business impact, and you can’t manage what you don’t measure. Visier gives people-powered organizations the tools and insights to drive productivity, performance, and business outcomes through people impact. Founded in 2010 by the pioneers of business intelligence, Visier has over 60,000 customers in 75 countries, including enterprises like BASF, Panasonic, Experian, Amgen, eBay, Ford Motor Company, and more. Visier is headquartered in Vancouver, BC with offices and team members worldwide.
For more information, visit visier.com