
CUSTOMER STORY
Enbridge Used Visier to Increase Retention, Improve Data Democratization, and Support DEI Initiatives
Enbridge sought a better way to understand turnover and retention analysis, so in 2020, they adopted Visier, transforming their permissions and standardized data handling. This change allowed them to evaluate program impacts fairly and analyze key metrics, resulting in a more efficient and scalable people analytics practice.
INDUSTRY
Energy
HEADQUARTERS
Calgary, Canada
EMPLOYEES
12,000
VISIER APPLICATIONS USED
Visier People® Benchmarks
Visier People® Organization
Visier People® TA
Visier People® Standardized Occupations
Visier People® Talent
Guided Diversity Planning
Enbridge Inc. is a multinational pipeline and energy company headquartered in Calgary, Alberta, Canada. Enbridge owns and operates pipelines throughout Canada and the United States, transporting crude oil, natural gas, and natural gas liquids, and also generates renewable energy.
With Visier’s people analytics solutions, Enbridge has:

Focused retention efforts on top talent and underrepresented groups

Uncovered and addressed how turnover impacts meeting diversity goals

Improved data-based decision-making and increased ownership
THE CHALLENGE
Democratizing data and reducing employee turnover
Enbridge relies heavily on data across all areas of the organization. And HR is no exception, especially when it comes to managing their greatest resource—talent. While operating under a strict security model, a lack of democratized data access was delaying them from achieving their overarching goals.
Christine Velasquez, manager of People Analytics & Reporting at Enbridge, was using machine learning algorithms to identify flight risks among individuals. While this method did provide insights, it wasn't scalable and only available once a year. With Visier, Velasquez could access refreshed insights on a continuous basis whenever she needed them.
"Using Visier, we were able to focus our retention efforts on top talent and underrepresented groups, while assessing how turnover impacts our ability to meet diversity goals."
Christine Velasquez
Manager, People Analytics & Reporting
THE SOLUTION
Eliminating data bottlenecks with standardized, self-service access to data
Enbridge implemented Visier in 2020 and it’s now widely used across the HR department, with varying permission levels. “This data also helps us evaluate the effectiveness of the programs we run, assessing whether they are having the intended impact and identifying any potential negative effects, says Velasquez. “We can analyze the impact of various factors such as recognition or engagement on turnover, performance, promotion rates, or other relevant metrics. This involves combining experience data with operational data to draw meaningful insights.”
Visier allowed Enbridge to establish a standardized, consistent, and sustainable approach that enables self-service access to information, reducing bottlenecks for the people analytics team. By combining and analyzing data from these sources, Enbridge can now understand the impact of factors like recognition and engagement on turnover, performance, and promotion rates.
THE OUTCOME
Saving time with more efficient succession planning
More efficient succession planning
One of the projects Enbridge is most proud of with Visier is their succession planning. Before Visier, they struggled with tight timelines and messy data that required extensive cleanup and transformation. Reporting to the board was challenging and time-consuming. With Visier, they quickly loaded and managed their data, freeing them from repetitive data joining. This allowed Enbridge to dive deeper into insights and explore new trends, something they couldn't do before. The ability to efficiently handle data and focus on valuable analysis has been a game-changer for them.
Allowing more time for data analysis and insight generation
With Visier, Enbridge obtained significant time savings by reducing the focus on manual data preparation and allowing more time for data analysis and insight generation. This shift aligned with their vision of focusing more on what the data reveals about contentious issues and the objectives and priorities of the HR department. “This change ensures that the time of our people analytics team is spent understanding and interpreting the data,” adds Velasquez.
Better identifying the root causes behind a problem
The most significant outcome Enbridge has seen from using Visier relates to how they approach decision-making within the organization. Velasquez says it’s important to look at what the data says whenever you’re faced with a problem, especially a contentious or controversial one. “While everyone may have their own approaches, feelings, and perceptions of the problem, there is real power in identifying the root cause to effectively solve it,” she stresses. Visier has enabled Enbridge to dig deep into the data to uncover the real underlying issues as opposed to just solving the symptoms of a problem.
Visier solutions used by Enbridge

Visier People® Benchmarks
Visier Benchmarks complement government-published measures such as those from the US Equal Employment Opportunity Commission and US Bureau of Labor Statistics—also included with Visier— adding even more relevant context and timeliness.
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Visier People® Organization
See a unified picture of your workforce data, and make better decisions, no matter how many employees or systems you have.
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Visier People® TA
Use data and insights to supercharge your TA strategies. Hire high-quality people faster, more efficiently and with more confidence.
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Visier People® Standardized Occupations
Match your organization’s jobs using job titles and any other fields that add details to jobs to a standardized list of job names and hierarchies.
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Visier People® Talent
Use data and insights to supercharge your TA strategies. Hire high-quality people faster, more efficiently and with more confidence.
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Guided Diversity Planning
Data and insights are critical to fulfilling your DEI commitments. Use Visier’s purpose-built tools to set, measure, and achieve your diversity and inclusion goals.
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About Visier
Visier is the recognized global leader in people analytics, workforce and compensation planning, embedded solutions, and GenAI for people answers. At the core of Visier’s innovations is a simple premise: People impact is business impact, and you can’t manage what you don’t measure. Visier gives people-powered organizations the tools and insights to drive productivity, performance, and business outcomes through people impact. Founded in 2010 by the pioneers of business intelligence, Visier has over 60,000 customers in 75 countries, including enterprises like BASF, Panasonic, Experian, Amgen, eBay, Ford Motor Company, and more. Visier is headquartered in Vancouver, BC with offices and team members worldwide.
For more information, visit visier.com